Musicians that perform in small venues have come to expect any photos taken of their shows to be low-quality, grainy, blurry, and not very flattering. Jesi Cason, however, wanted better for her friends who were courageous enough to put themselves and their music out there for Southwest Floridians to experience.
Combining her technical skill, lighting control, and obsession with crisp, clean, vibrant photos, Jesi made musicians playing in dark bars and parking lots look like arena rock gods. This collection of her favorite photographs serves to honor and memorialize the independent artists who dared to create original music and perform it live in a sleepy tourist destination. In the words of Jesi Cason: “Whatever you do, do it better than everyone else.”